上海bliss新店开业

Milan, May 10, 2011 – Bliss strengthens its presence on the Chinese market with a new opening in Shanghai inside the International Finance Centre (IFC), the most prestigious mall of Pudong, the business district of Shanghai, the heart of town shopping which includes all the main brands of international luxury.

The space is added to another Bliss shop in Shanghai at Gateway Mall, opened up in May 2010 and to those recently inaugurated in Qingdao and Harbin.

意大利珠宝品牌bliss位于上海浦东大牌云集的购物胜地--上海国际金融中心(IFC)的精品店于近日盛大开业，这是在中国市场继上海港汇店、青岛海信店及哈尔滨秋林店之后的第四家分店。

The new boutique is the first to use the new international logo which, by the introduction of original graphical elements, would like to emphasize and enhance the concept of the Italian excellence in fashion and design.

新店是全球首家采用新款的Logo，借助全新的图形设计元素加强了品牌源于意大利的高端时尚与独特设计的概念。

The restyling of the logo places the accent on the Italian spirit. In fact the new graphical elements are the introduction of the writing “Milano” to expressly point out the reference to the capital of Italian fashion and design and the insertion of the 3 colors of the national flag making the Italian connotation immediately clear.

全新的LOGO着重体现了源于意大利的理念，其中的“Milano”字样简单明了地表达了bliss品牌来自意大利时尚之都--米兰，加上绿、白、红色组合而成的意大利国旗的含义更是不言而喻。

The strategic choice aims at expressly communicating abroad the Italian spirit of the trademark in the international context in which its collections are proposed.

设计全新LOGO旨在遍布bliss精品店的全球范围内加强消费者对该品牌源于意大利这一理念。

Bliss is a young, transversal, dynamic and modern brand which perfectly embraces the characteristics of a market in constant growth and evolution like the Chinese one. The opening of this new boutique represents a further step in the expansion strategy already taken on by Bliss in China.

bliss是一个年轻时尚，现代前卫，充满活力的品牌，完全符合中国市场不断发展的特色。这一新店的开业意味着bliss开拓中国市场的策略又向前迈进了一大步。

For further informations:

Gianpaolo Mazzetti

Pr & Press Office Bliss & Licensing

Phone: +39 02.46716270

gianpaolomazzetti@damiani.it